Iyini i-Kraft Paper?

I-Tingsheng izohlinzeka okungcono kakhuluKraft Paper Lunch Box, Ibhokisi lesinkwa se-Kraft, Kraft Paper Pizza Box

Ukuvela kwezikhwama zephepha ze-kraft sekuyishintshile indlela abantu abacabanga ngayo ukuthi ukuthenga kwabantu kunganqunywa kuphela ngenani lezimpahla ezingaphathwa ngezandla zombili, sekwenze nabathengi bangabe besazikhathaza ngokungakwazi ukuzithwala, okwehlisa izinga lokuzithwala. isipiliyoni esimnandi sokuthenga ngokwakho.Kungase kube ihaba ukusho ukuthi ukuzalwa kwesikhwama sephepha se-kraft kuye kwaqhubeza ukuthuthukiswa kwayo yonke imboni yokudayisa, kodwa okungenani kwembule kubathengisi ukuthi kuze kube yilapho isipiliyoni sokuthenga sekhasimende siba sikhululekile, silula futhi sivumelana ngangokunokwenzeka, umane nje wembula. ayikwazi Ukubikezela kahle ukuthi abathengi bazothenga malini.Yilo kanye leli phuzu elidonse ukunaka kwabantu abafika sekwephuzile ekuhlangenwe nakho kokuthenga kwabathengi, laphinde lakhuthaza nokuthuthukiswa kobhasikidi bezitolo ezinkulu nezinqola zokuthenga.

Esikhathini esingaphezu kwengxenye yekhulu leminyaka kusukela ngaleso sikhathi, ukuthuthukiswa kwezikhwama zokuthenga zephepha ze-kraft kungashiwo ukuthi kuhamba kahle.Ukuthuthukiswa kwezinto zokwakha kwenze amandla ayo okuthwala imithwalo aqhubeke nokukhula, futhi ukubukeka kwawo kuye kwaba kuhle kakhulu.Abakhiqizi baphrinte izimpawu zokuthengisa namaphethini ahlukahlukene ephepheni le-kraft.Eskhwameni, ngena ezitolo ezitaladini nasezindleleni.Kuze kube maphakathi nekhulu lama-20, ukuvela kwezikhwama zepulasitiki zokuthenga kwaba enye inguquko enkulu emlandweni wezikhwama zokuthenga.Isibekela isikhwama sephepha se-kraft esake saduma esinezinzuzo ezifana nokuba mncane, unamandla futhi ushibhile ukuwenza.Kusukela ngaleso sikhathi, izikhwama zepulasitiki ziye zaba yisinqumo sokuqala sokusetshenziswa okuphilayo, kanti izikhwama zenkomo ziye kancane kancane "zihlehlisele emgqeni wesibili".Okokugcina, izikhwama zephepha ze-kraft esezidlulile zingasetshenziswa kuphela ekufakweni kwenani elincane lemikhiqizo yokunakekelwa kwesikhumba, izingubo zokugqoka, izincwadi, nemikhiqizo yokulalelwayo ebonakalayo ngaphansi kwegama elithi "nostalgia", "imvelo" kanye "nokuvikelwa kwemvelo. ”.

Kodwa-ke, ngokusabalala komhlaba wonke "kwe-anti-plastic", izazi zezemvelo seziqalile ukunaka izikhwama zephepha ze-kraft zasendulo.Kusukela ngo-2006, i-McDonald's China isebenzise kancane kancane uhlobo lwesikhwama sephepha se-kraft esinezindawo zokushisa ezishisayo ukuze sibambe ukudla okukhipha kuzo zonke izitolo ukuze kuthathelwe indawo ukusetshenziswa kwezikhwama zokudla zepulasitiki.Lesi sinyathelo siphinde sathola izimpendulo ezinhle kwamanye amabhizinisi, afana ne-Nike, i-Adidas kanye nabanye abathengi abakhulu bezikhwama zepulasitiki, asebeqale ukusebenzisa izikhwama zekhwalithi eziphezulu ze-kraft ukuze bathathe indawo yezikhwama zokuthenga zepulasitiki.